Why is placing pixels on your site a good idea

Published: May 29, 2020

Category: Affiliate marketing guides

Tracking pixels are a great advertising tool that helps you retarget ads to people who have shown interest in your product and improve your business overall. For that reason we’re here to answer the question – Why is placing pixels on your site a good idea?

The Facebook Pixel: What it is and how to use it

Tracking pixels enable you to see the effectiveness of your marketing through reports on actions users take on your website. Pixels drop cookies when a user comes to your website, and then track their activity. This activity can show you exactly what you need to change in your marketing strategy.

Facebook will show you why is placing pixels on your site a good idea

Facebook remains the largest social media network. Thus, the sheer number of their active users makes this platform excellent for marketing your products. For this reason, Facebook Pixel is the best tool that allows you to understand your audience and their behavior on your website.

Illustration of people using phones and computers and shopping online.
See how users interact with your site

Affie will showcase Facebook Pixel’s most prominent features:

  • Creating a target audience
  • Event tracking
  • Optimization

Creating a target audience

It is of the utmost importance to know how to choose the people you want to advertise to. For example, you can show an ad for a certain product only to people who have put it on their wishlists on your site in the last 30 days. You can also only show ads to people of certain age, demographic or interests. You can see other tips for ad targeting in this article.

Illustration of a man looking at graphs with a magnifying glass.
Advertise to your target audience for the best results

Event tracking

An Event, in this situation, means any action users take on your site. Learn which page your audience gravitates to, and which they avoid, to see what you can do to improve your business even further. Also, see what they leave in their baskets and retarget that product to them. This way you’ll be sure you’re advertising to people who currently want your product, so you’re not losing any money on ads. This is just one of the reasons why placing pixels on your site is a good idea!


Without Facebook Pixel you can only optimize your link clicks. With Pixel, you get more options for campaign optimization types. Optimizing conversions tends to give the best results, but you can try other things – optimizing link clicks, engagement, reach or other elements.

How to install Facebook Pixel

Installing Facebook Pixel can seem intimidating at first glance, but don’t worry! We’re here to show you and help you get direct offers in no time!

Step one

Go to events manager on Facebook and click the Get started button next to Facebook pixel. Facebook has an easy-to-use guide on how to get your code. Follow its simple steps, and you’ll have your tools in no time.

Step two

Now you need to add the code you got to your website. You can do this by hand, if you’re tech-savvy, or use a partner integration.

Step three

Customize your Facebook Pixel settings so you can get all the information you need. You also have the options to do this manually, or use the event setup tool for more simplicity.

Whether you decide to DIY it or let another company take care of your Facebook Pixel, this great tool will become an integral part of your business.

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