What’s Working in Affiliate Marketing 2020

Published: June 9, 2020

Category: Affiliate marketing guides

New products and technologies in online marketing have caused drastic changes for affiliates worldwide. Google is still trying to outsmart marketers with ever-changing PageRank algorithm innovations. We’ve seen the biggest shifts in three aspects. Those are: voice technology, platform visibility, and the increasingly seamless online/offline buyer experience.  If you want to check out tips on what’s working in the affiliate marketing 2020 edition, go through the text below. 

We’ll get into the top affiliate marketing shifts, trends, and insights. We’ll finish with predictions and hopes for the future of affiliate marketing. So, without further ado, here are some…

Affiliate Marketing Insights for 2020

Affiliate marketing has become an integral part of online marketing strategies. This applies to startups and large enterprises alike. Recent industry insights show you should dedicate a part of your budget to affiliate marketing. Let’s see why.

Increased Number of Affiliate Programs

The number of affiliates worldwide has increased immensely. At the same time, quality is more valued than quantity. Therefore, your competition has increased in number and in standards. If an affiliate has enough traffic to draw from, some programs will auto-approve new partnerships. Still, many business owners are clearing up their partnerships list. Most only keep affiliates with high traffic engagement

Quality content has increased in importance and became the main focus in top-notch affiliates. With the frequent updates of its PageRank algorithm, Google is putting high readability scores and informative insights first. Affiliates who aim to become profitable need to deliver quality content through a number of channels.

What’s Working in Affiliate Marketing: A Rise In Affiliate Platforms and Tracking Technologies

Affiliates have been using social media channels such as Facebook, Instagram, and Twitter for a while. Cross-platform affiliate efforts used to be at large. However, more and more people and businesses are focusing on one platform alone. Engagement is more targeted at a certain traffic profile now. 

This makes affiliate tracking technology a breeze for many content affiliates. It also brings in higher conversions for businesses. Finding appropriate tracking software for your niche has never been easier. Also, most tracking softwares are free and easy to use.

A desktop computer screen showing different graphs.
Knowing your statistics helps plan the next move.

Beginners Have Plenty of Quality Material to Work With

Affiliate marketing has been rising steadily as an effective online marketing strategy. As a result, there is now a wide array of courses and guides for beginner affiliate marketers. All you need is a large pool of quality, niche traffic likely to convert. The moment you join an affiliate program, you’ll likely get access to easy-to-use, proven blueprints. 

This ready-made material is fairly new in the industry. Affiliates in the past had to come up with affiliate marketing strategies of their own. This means affiliate efforts today are more uniform, and predictable. That’s, of course, as long as you get past the first large milestone of having built a large traffic pool.

Affiliate Marketing Trends 2020

The most recent trends in the field of affiliate marketing bring new opportunities. Check out what’s changed, and how you can benefit from the new developments. 

Seamless User Experience

People all over the world feel more and more confident about online shopping. Also, they mostly have the necessary technology. According to recent  Blis Research, as many as 63% of Australians would rather shop online than in stores. That’s what’s working in affiliate marketing 2020 among consumers worldwide too. Therefore, bridging the gap between online and offline shopping should be a priority. With this in mind, here’s what every affiliate should know about modern-day eCommerce priorities:

  • All offline shopping should have an online counterpart
  • Always optimize for mobile use, and consider building an app
  • Conduct regular health checks and ensure fast loading speed
  • Provide on a user-friendly shopping experience, from the shopping cart to check out
A computer screen showing an online store.
Make your online store as enticing as possible.

While most online shopping is still done via desktop, most people do pre-purchase research on their mobile devices. The IAB Affiliate Marketing Australian Industry 2020 Review claims 15% of affiliate marketers close 50%+ of sales on mobile devices. With the introduction and the spreading of 5G, these numbers are only expected to get higher. Elegant, seamless user experience across all devices is the key importance of making a good impression. If you want to stay tuned with what’s working in the affiliate marketing 2020 edition, mobile optimization is a must.

What’s Working in Affiliate Marketing: The Prevalence of Visual Affiliate Platforms

In 2017, over 70% of online consumers were shopping for Instagram products. This was an early sign of a future trend. Visual channels such as Instagram took over social media. Reading through huge bodies of text is outdated. Brick and mortar stores saw the opportunity to tap into this trend. Thus, they’ve built Instagram-friendly environments. The goal was to boost their free, organic marketing through consumers’ personal profiles. In conclusion, the power of short videos and pics is undeniable. It also provides increased visibility for affiliates.

The trend is so prevalent, that Instagram has decided to launch an in-app online shopping feature. Instagram partnered with 20 world-famous vendors to make Instagram-based eCommerce easier for users worldwide.

Personalized experiences are a must

Making customers feel as if you were addressing them personally is a proven marketing technique. Nobody wants to feel as a cog in bigger marketing machinery that they are. Affiliate marketers can use simple tips and tricks to make their traffic feel special. If you manage this, your engagement and conversion rates will be higher. Also, exclusive offers such as discounts and free trials will make your customers feel appreciated as well.

Besides segmenting your audiences, you can also achieve this effect by using online shopping assistants. Chat-bots and online behavior tracking can make eCommerce customers feel as if a real person was helping them. Remember to install cookies, (including Facebook cookies) to get valuable data insights on your customers. 

The Future of Affiliate Marketing 

Drone Delivery

Speedy delivery of online products is important to your customers. It is also a difficult challenge to overcome. Retailers invest lots of money in express shipping. This allows them to keep their edge in a highly competitive market. Even though it seems like a stretch in the near future, drone delivery is slowly picking up as the most efficient solution. 

A drone carrying a golden shopping cart.
Drone delivery is already taking on.

Drone delivery is not too cost-effective at this point. Still, it’s bound to become the future of picking and packing technology. The businesses that are able to deliver this kind of service will become huge competitors. Thie especially threatens SMB owners, unable to afford such costly solutions. Partnering up with huge chains such as Amazon might help alleviate these costs in the years to come. This technology is especially useful in countries the size of Australia, or the US. 

What’s Working in Affiliate Marketing: Voice Search

Gartner predicted that as many as 30% of online searches in 2020 will be done via voice search. The breakthrough of smartphones, as well as smart homes, lead to this increase. This means that SMB owners will need to optimize for this type of search ASAP. Unlike your usual textual Google search methods, voice searches are usually formed as questions. They also contain longer sentences.

New generations of shoppers are especially excited about voice searches. They ask Siri or Alexa for advice on a daily basis. Whether the product or service they need, voice search is their first choice. Most of these searches are done via mobile devices. Thus, cross-device optimization will become a necessity. As young people are the future, you’ll need to cater to their needs. That’s what’s working in affiliate marketing 2020. And it works for all affiliates and business sizes.

Final Words

In conclusion, if you want to keep up with the recent as well as future trends, there’s still a long way to go. Drone delivery still looks like an SFish solution to many SMB owners. Still, there are some trends you have to tap into. More and more affiliates are competing for commissions. For this reason, they are delivering top-quality content. Staying on top will take considerable investments. Optimizing for mobile devices, voice search, and creating an intuitive shopping experience is likely to make or break a business in 2020, and in the near future. 

If you want to know more about what’s working in affiliate marketing in 2020, check out Affie. You’ll get a chance to become a part of a massive affiliate network, connecting reputable advertisers with publishers from all over the world.

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