What are the tools you need as an affiliate publisher?

Published: July 15, 2020

Category: Affiliate marketing guides

Affiliate marketing can be a very lucrative business for publishers. That is, if they know which tools to use and the best ways of utilizing them. Here is a list of all the tools you need as an affiliate publisher, from start to finish.

Affiliate marketing tools

At affie.com, we understand the importance of knowing your toolkit inside out. If you know what you can achieve, and the way to do it, your campaigns are sure to be invincible.

Firstly, before you even start your campaign, you need to figure out what you’re going to do about the technical side of your site. In other words, you have to figure out your hosting and landing pages, which includes checking out your competition as well.

Secondly, when you have your site figured out, you’ll have to create enticing content and advertise through different channels. You should use this time to optimize your landing pages and conversions as you work.

Lastly, you’ll have to keep track of your campaign and make bigger changes and subtle tweaks to figure out what makes your campaign successful, and what can make it even more so.

Illustration of people sitting with many affiliate keywords around them.
You need to have control over all aspects of your campaign!

This may seem overwhelming, but it is worth the effort when you see the results of your hard work.

Marketing tools and how to use them properly

Here is a list of affiliate marketing tools every affiliate needs

Technical tools you need as an affiliate publisher

Hosting is the first hurdle you’ll be facing even before you start your campaign. It is important to search for the best hosting company within your means because the cheapest options probably won’t help your search engine ranking due to the low speeds.

SiteGround is a great option for newbies, with a WordPress plan that starts out at $3.95 per month. It is also secure and offers great value for your money, including a plethora of features, SSD hardware, and PHP 7 support.

As your campaign grows, you’ll need to look into cloud hosting. We find Cloudways to be a great option, since it is pretty affordable, with the most accessible plan starting at $10 a month, and because of its diverse fast cloud hosting providers.

Landing pages

Building and optimization of your landing pages is the next stage for your campaign. A landing page is a crucial part of the affiliate funnel since it entices users to complete a conversion. For this reason, you need to make your pages as well put-together and visually pleasant as possible, to entice visitors to keep coming to your site and avoid site abandonment.

Instapage is an easy to use archive of pre-made landing pages you can use. This tool is quick and customizable, so you are sure to attract and retain your target audience. Their pricing starts at $199 per month, or you can get a customized plan.

If you’re looking for a more affordable solution, Leadpages is the tool for you. Use their library of themes to build pages with a high conversion rate. Their pricing starts at $19 per month, but there are other, more advanced plans as well.

When it comes to page optimization, Visual Website Optimizer is the way to go. This tool is perfect for A/B testing for your landing pages, and its simple interface also allows even the absolute beginners to use it with ease. It has a variety of payment plans, starting at $99 per month.

Content tools you need as an affiliate publisher

Content is king in affiliate marketing. Your user base needs to be engaged regularly as not to lose interest in your site. Creating compelling, relevant, and fun content is the key to engagement.

Illustration of a pencil.
This machine is key!

BuzzSumo is a tool you can use to find and plan relevant content. Utilize it to get great insights in current topics, and thus secure more clicks and shares. BuzzSumo’s pricing starts at $99 per month.

Additional tools to help you write posts are Hemingway – an easy-to-use editing tool, Grammarly – a tool that checks your content for grammatical errors, as well as Duplichecker – a tool that makes sure your content isn’t plagiarized. All these tools can be used for free, but Hemingway and Grammarly have paid plans as well.

SEO tools you need as an affiliate publisher

The position of your content within search engine results is crucial for getting more traffic. To put it differently: the higher you score, the more clicks you are going to get. Hence, search engine optimization or SEO should be a priority.

Ahrefs offers detailed keyword insights for all major search engines at once. Find out everything you need to know with its backlink index, and also utilize it to rise above your competition. Ahrefs most affordable plan costs $99 per month.

SEMrush is another great SEO tool. Improve your site’s visibility and understand your keywords on a deeper level. Monitor your site’s position on search engines as well as the general atmosphere in your niche. Their plans also start at $99 per month.

Yoast SEO provides advanced SEO and readability insights into every page. Make sure your content reaches its maximum. This plugin is free to use, but they also have a paid version.

Illustration of the abbreviation CTR with a crown, a bulls eye, and a hand pointing upwards.
Nail your SEO for higher CTR!

Affiliate tracker

Traffic monetization is not an easy task. There are many factors that make up the base of a successful affiliate campaign. Thus, you need to keep your eye on each of them to prevent potential losses or losing steam. In other words, you need to stay informed about every key detail of your campaign, preferably in real-time. Hence, you need a great affiliate tracker and manager.

Google Analytics is a free tracker that helps affiliates understand their target audience’s wants, needs, and behavior on their websites. Of course, there are other, paid affiliate trackers, but Google Analytics absolutely can be enough both to track your campaign’s current state and to plan future steps.

To sum everything up; affiliate marketing is a highly rewarding branch of industry. You can make a lot of money while providing your audience with high-quality content and products they will love. Still, you need a plethora of tools to keep your site easy and quick to use, as well as enticing, your content relevant, well-written, and original, and your position within the search engine results high.

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