Top verticals in affiliate marketing in 2020

Published: September 29, 2020

Category: Affiliate marketing guides

Even before you start your affiliate business, you have to plan your strategy and understand which approach will be best suited for you. The problem is – you can not sell every product the same way. Simply put – not every audience reacts to every offer. This is where verticals and niches come in. Our performance marketing network is here to tell you everything you need to know about the current top verticals.

Choosing the Right Vertical in Affiliate Marketing

It is no secret that choosing the right vertical is the key to successful affiliate business. The first step to doing so is conducting extensive research concerning your audience. Utilize tracking software to get information on your visitors’ age, gender, spending habits, as well as their wants and needs. Then you need to figure out which products and services they would like to purchase.

Don’t forget your own content. If you are, for example, creating a lot of content regarding health and good habits, the health vertical can be great for you. On the other hand, if you are talking about relationships and love, you should look into the dating vertical. Whichever line of business you may choose, make sure to promote products that are of high quality. Having a truly useful item readily available and being able to support a content creator you appreciate is a combination that makes a user turn into a customer much easier.

An illustration of tourists and a tourist guide.
Different people want and need different things.

Niches, Offers & Verticals

Before we start talking about the best verticals, you should learn some basic terms.

A niche is defined by multiple criteria, and it considers a small and targeted range of products. For example, if your audience is comprised mostly of middle-aged women interested in makeup, you have a foundation to explore and base your offers on.

An offer is a specific product you are trying to sell. For example, if your audience is the one mentioned above, an affordable makeup brush set is a great offer.

Cpa verticals, on the other hand, represent a broader term and would encompass the entire market of beauty-related products.

Best Affiliate Marketing Niches And Verticals in 2020

2020 has been a turbulent year for everyone. Our habits have drastically changed in the last six months, and online shopping is at an all-time high. Thus, we present the best performing verticals for this year.

Top verticals: Nutrition and beauty

Beauty has always been a lucrative niche. However, in the past few years, many products that consider both beauty and nutrition at the same time have emerged. The hybrid vertical – nutraceuticals or Nutra, as some call it – has grown immensely. Products that bring both nutritional value and health benefits have become a staple of many people’s lives, as they try to navigate a world overshadowed by a global pandemic. It is logical to want to work on your health and fitness. We appreciate the Nutra vertical, but have to say – you should do your due diligence and research the products before you start promoting them.

Top verticals: Home improvement

As people are stuck in their houses every day, it is logical for them to want to enhance their living spaces as much as they can. This vertical is huge and it can be targeted to different audiences, with many diverse interests.

Illustration of a city street.
Home is a great place to start!

The products within this vertical you can offer include, but are not limited to

  • Useful products such as storage bins and different organizers
  • Decorations for any and every target audience
  • Small appliances
  • Renovating materials and services

As you can see, there is something for everyone in this vertical.


Gaming has slowly but surely become one of the most popular hobbies. Some people have even turned it into their day jobs. Hence, the market for gaming gear and accessories has grown immensely. Gamers are ready to pay a lot to make their experience as enjoyable, and in some cases, flashy, as possible.

Of course, this is not a complete list, since there are many other paths you can take. After all, not everyone has the audience for these verticals. Here are some other top-performing verticals to check out:

  • Dating
  • Astrology
  • Finance
  • eCommerce
  • Sweepstakes
  • Education

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