Category: Dating Monetization Guide
There are many benefits of trying your luck in the dating vertical. However, since there is no official guide, many affiliates find themselves in deep water, relying on forums for help and advice. Fortunately, affie.com is here to help you find top GEOs for dating offers and give you a rundown of the vertical. Learn all you need to know with us!
Any affiliate site and guide will tell you dating is a very lucrative vertical. However, you may wonder why exactly is this the case. Here are our answers.
The days when online dating was considered desperate are long gone.
Browsing the internet for that special someone has become a part of our everyday lives. Additionally, it is especially convenient for a modern person always on the go. Thus, dating sites and apps are quickly becoming some of the fastest-growing businesses in the world.
Dating is not connected to a particular time of the year, and basically anyone is the perfect target audience for one dating site or another.
With such a large and healthy market, there is a lot of opportunity for profit. Even though some GEOs are already highly saturated, there is a way to reach your goals.
Before you start running a dating offer it is only fair to be introduced to its risks. It is a smart move to dedicate yourself to learning everything there is to know about dating monetization before you dip your toes in the market itself. On one hand, the dating vertical seems perfect for affiliates – it is always relevant and successful. On the other hand, there is an inherent risk of running such an offer. Namely, many adult content blockers and Google itself can diminish your offer’s reach and prevent a large chunk of your audience from even seeing it.
Link ads have always been a great method for getting the best leads for your offers. People simply enjoy having a useful resource incorporated in an article or a video as a solution to a concrete problem.
The presence of different visual dating ads can’t be overstated. Even though some of them may seem silly or cheaply made, you will be surprised by how effective they are.
The biggest GEOs for dating are Western Europe, North America, and Australia. However, these markets have been over-saturated with dating offers for a while, and it is difficult to rise above the competition. Thus, it may be better to go for tier-2 countries, such as Eastern Europe and South America. These markets are still open, and great for affiliates only starting in the dating vertical. The difference between tier 1 and tier 2 is that the bigger GEOs (tier 1) are more competitive and demand you to be very creative and persistent. The monetary gain potential in tier 1 is huge, but almost impossible to achieve.
In contrast, tier 2 countries offer less profit but higher chances and more traffic. They are a great way to practice, grow, and get to know the world of dating offers before you attack the bigger GEOs. Research exclusive offers for affiliate publishers in tier 2 countries as a start, and then when you’re confident in your campaigns start transferring them into tier 1.
Landing pages have proved themselves as a great tool for any dating campaign time and time again. The truth of the matter is, you need to intrigue your visitors by enticing and attention-grabbing copy. The best way to do so is by asking questions within your landing page. These questions should point to the problem people looking for a dating site should have – loneliness and the need for a companion.
Don’t forget to utilize the visual component of your landing pages either. When all is said and done, dating is a highly visual affair.
You may think you will have to get a truly great number of people to see your ads to get your dating campaign up and running. However, this doesn’t necessarily have to be true. Time and time again, the quality of leads has shown itself as more important than their quantity. Rather than showing your ads to a huge amount of people, targeting by using different filters will show better results. At the end of the day, better traffic means making more money, and quantity doesn’t equal quality. Know how to analyze your audience and pinpoint the characteristics of users more likely to be looking for a dating site. Some of the criteria you can use include
Many affiliates have a difficult time finding a great traffic source for a dating offer. This is true because the vertical itself demands your content to balance between allowed and frowned upon. Still, the size of the online dating market confirms that there are many ways to reach your audience.
Native traffic has always been a great way to sell your audience something while not looking like you are selling something. The secret to a successful native ad is for it to seem like an afterthought. A dating site ad is going to look a lot more enticing when you wrap it up in a useful article on love and relationships.
Mobile ads of many kinds are a huge traffic source for dating campaigns. More and more people are using their mobile devices more than desktop computers. Use this information to optimize the content of your ads for a smaller screen, with less text and more convincing copy.
Social traffic is great for the dating vertical. However, you will need to do your research before you try to use the most obvious social media. Facebook has a very specific policy when it comes to dating ads since they have faced many scams in the past.