Category: Affiliate marketing guides
Knowing how to protect a landing page from spy tools is as important as ever. Affiliate marketing may sound like a get-rich-fast scheme to an outsider, but this couldn’t be further from the truth. Affiliates work hard on designing perfect layouts and compelling copy that will bring more conversions. Yet, all that hard work can go to waste if your landing page gets stolen. Here are some protection tips.
Imagine optimizing and tweaking your landing page for a long time, using your experience, doing countless A/B tests. Now your page is finished for the time being. You can reap the benefits of your hard work. For a week or two, your page really gives results. Then, it suddenly stops. Your engagement and conversions plummet. You do some detective work, and it turns out there are now dozens of landing pages just like yours. All that hard work and dedication, just to have your page completely stolen.
Unfortunately, this is a realistic scenario for many affiliates. And that is why you need to know how to protect a landing page from spy tools.
Many affiliates check their competitors’ landing pages, either because they’re new to the business, don’t know code yet, or are simply not creative enough. Of course, there’s a difference between looking at your competition for inspiration or fixing a problem on one hand, and maliciously scraping entire pages from their sites on the other hand. At Affie.com we absolutely understand the frustration that comes from seeing your hard work not pay off. For this reason, we recommend landing page protection scripts.
These scripts generate special keys for your links, protect your URLs from outside visits, or use other methods of URL protection. They usually require a little know-how to install, but make a great ready-made solution. We recommend you start with open source scripts, since they usually have a good amount of comments and revisions so you can see how they worked for other people, and how they changed over time. If you’re still looking for more protection, you can look into paid scripts, since they sometimes are higher in quality and easier to work with.
Finding a great layout and writing good copy isn’t easy. It requires a lot of practice, testing and experience. Selling traffic isn’t something you’re instantly good at. Also, having a great landing page at one point in time doesn’t mean you’re good forever. Just look at the changes in website design in the last 10 years. Trends come and go, and affiliates’ goalposts are constantly moving.
With the expansion of the market, the competition is getting more numerous and cut-throat. If a niche is especially saturated, it means the market is healthy, and there’s a bigger chance of success. A successful campaign needs to be original, eye-catching, and convincing. Except, not everybody can make one. To put it simply – the more successful a landing page is, the more probable it is that it will be stolen. If your page is getting views and clicks, it is very likely it will be detected and scraped to be used elsewhere. This is why you need to make sure your landing pages are protected from theft.
We’re going to be blunt here. There is no way to completely protect your campaign. Spy tools are advancing, and landing page scripts can become outdated. Here are some more tips and tricks for landing page protection. These consist of
If you’re only starting and want a simple way to protect your landing page, you can try a few things.
Change your domain regularly. This way you’re reducing the chance for lazier affiliates to focus on your landing pages.
Block unwanted visitors. You can use tracking tools to see the IP addresses your traffic is coming from. Similarly to detecting bot traffic, you can identify spy tools by scanning for visitors that show up a lot without taking any profitable actions. Whether it’s a bot or a spy tool, you’ll get rid of unwanted visits either way.
The bad side of these methods is that they’re not 100% reliable, especially if you have many visitors.
Confusing spy tools is a good way of retaliating against them. Knowing some affiliates will try to steal your landing pages and end up with less traffic than they expected can be a small source of joy.
Change your landing pages. Have multiple layouts and rotate them periodically. At least some spy tools will register and steal the less successful ones. This method is also good because it serves as a test for what works and what doesn’t, and gives you ideas for new layouts
Timing is very important for a campaign’s success. Make sure you use the best times of day or days of the week for your best performing ads and layouts. This way your competition, even if they steal your landing page, won’t have the amount of traffic you have. A similar principle can be applied to ads. You should constantly change up your advertisements, so spy tools get older ones that don’t have the momentum anymore.
An additional way to confuse spy tools is to encrypt your landing page code, so it can’t be scraped and used before it’s deciphered. If someone’s goal is to get a good landing page quickly, they’re not going to bother with that.
An especially fun way to foil spy tools is adding a read more link to your best landing pages, that will automatically lead visitors to your site. This way, you’ll be getting engagement meant for the site that stole your code.