Category: Affiliate marketing guides
Affiliates around the world work hard on choosing the best offers, creating every aspect of their campaigns and great and original content. However, all these things aren’t enough if you don’t know how to choose top GEOs. If you want to monetize your traffic successfully and run great campaigns, you have to think about the best market for your offer. Fortunately, as an affiliate marketing network that connects advertisers and publishers, we’re here to help you decide where to advertise!
Choosing a version of an ad based on the user’s location is a great way to make the offer more enticing. The biggest example is, of course, translating pre-existing ads into a different language. However, geo-targeting can also be conducted through adjusting different elements of the advertisement, such as using different images or changing the copy depending on the mentality, customs and way of life.
Of course, conveying an exact message can become difficult, and you need to be mindful of cultural differences. Yet, challenges occur even when it comes to targeting different parts of the same country, or even a large city. This may make you wonder if bothering to change up your ads is worth your time.
However, geo-targeting allows you to pinpoint exactly the type of visitor you want to attract and then do it at the right time. This is true because geo-targeting relies heavily on mobile technology, which, in turn, enables you to advertise the right product at the right time. Additionally, if you have changed up the copy of your ad you can further segment the users by their previous internet behavior. To put it simply, geo-targeted marketing can raise your efficiency and profit if you use it carefully.
After you choose an offer, you will see the countries or regions said offer is available in. Then you can decide the targeted location of your campaign. This will be crucial when you need to boost your traffic quality. The available countries are classified into three tiers, ranging from less to more demanding. Let’s see how tiers work.
Tier one includes countries that are most technologically developed. This means three things: Firstly, online shopping is nothing new in these regions, and thus, there are many online payment channels people use often. In other words – you will get your money. Secondly, the people living in these countries are generally more affluent. Lastly, they have seen a lot of online ads and aren’t as easy to persuade to buy something.
Tier two includes less affluent countries, with smaller buying power. However, these GEOs make up the bulk of all global markets and still show good results when it comes to mobile advertising.
Tier three encompasses the countries with immensely smaller incomes and a very low rate of internet access. In some cases paying for products and services isn’t possible through the internet, which can cut your campaign in the bud before it even starts.
As you can see, the success of a campaign largely depends on the GEOs you pick. Now, it may seem logical to start with tier 1 countries right away. They are, at the end of the day, the most developed ones. However, we don’t recommend starting in a market that demanding until you have more experience. The competition can be ruthless, especially in more saturated niches, such as dating or gaming. Hence, you should be mindful, especially when picking geos for push traffic which is one of the most popular ad types nowadays.
Additionally, tier 1 countries tend to have very strict regulations and your campaign will most likely have difficulties taking off. That is another reason why we recommend beginners to always start with tier-2 or even tier-3 countries. You can always expand later, as you get more experience in the business.