How to avoid cheap EPC?

Published: December 18, 2020

Category: Affiliate marketing guides

Small earnings per click are a problem many affiliates face at some point in time. The reasons can vary, but the result is always detrimental. Our affiliate marketing network wants you to thrive in the affiliate world, and avoid all EPC problems. Whether it is a simple technical mistake, problems due to inexperience, or something else, we are here to help you battle cheap EPC.

Understand your traffic

Pay per click advertising is on the rise due to its huge potential and the possibility to advance very quickly. No wonder many affiliates decide to follow this model when they start their careers. Still, you will have to avoid common affiliate mistakes and put in some effort.

This way you won‘t be wasting money on ads that end up unclicked. With every filter you add to your campaign, you are catering to a more refined group of visitors. In other words, you are spending less and getting a higher percentage of clicks. Thus, you will be increasing your rank and helping your overall EPC. As you can see, EPC ads can boost your profits if done properly, Some filters to consider include

Illustration of a cellphone shaped wallet with money coming out of it.
See what your audience likes!

Learning all about your traffic is one of the best ways to ensure lowering your costs and increasing earnings. For example, you can pinpoint the times of day, week, month, or year when your visitors are most likely to click your ads. The next logical step is to show ads according to those findings.

  • Gender
  • Age
  • Financial situation
  • Previous online behavior

How to notice cheap EPC?

There is no universal EPC, as the amount of money you make depends entirely on the type of product you are selling. That is why it is very important to stay informed about the average EPC in your particular vertical. Use an EPC calculator and figure out how you rank among other affiliates. Of course, you should also consider the quality of the product you are advertising, as well as the size of your audience and your own experience level.

While you can not expect to make as much as affiliates who have had years to perfect their campaigns, your EPC still shouldn‘t be significantly lower than your direct competitors‘. For example, problems may occur when you start receiving bot traffic which can significantly lower your earnings. Additionally, there are many technical details that can go wrong and cause a drop in earnings.

Illustration of a phone and a lock.
Make sure everything is okay!

How to choose the right offer?

Many affiliate networks and other pay per click sites show their EPC display their EPC. You may think the obvious choice would be to pick the offer where EPC is the highest. However, you need to be mindful of the differences that occur between different campaigns.

We can not give you a way to surely determine if an offer is just what you want. Yet, if you take the time to figure out which offers suit your audience and style especially well you will be able to create your own formula. The first step is to study your offer statistics and the second one is applying that knowledge to see what applies best to your specific niche, audience, and situation. Only then you can find the best offer for you.

Hence, if you see an offer that gives drastically higher earnings per click than others, don‘t rush into it. Figure out if the other conditions will prevent you from actually making a profit in some way. The most common mistake when it comes to cheap EPC is not having all the necessary information. Not understanding the connection between EPC and CPC can be a great downfall and prevent you from making the right choice.

Illustration of people lifting up a graph arrow.
Take all the precautions you can!

To put it simply, you can not make a decision based on EPC or CPC separately. Your profit is equal to the difference between these two numbers. In other words, knowing your costs are going to be low doesn‘t mean the campaign will be successful because EPC can be low as well. Apply the same principle the other way – if you are getting a decent sum with every click, but also have to pay a lot of money for said clicks, the offer may start looking a lot less enticing.

We firmly believe every affiliate who invests their time and effort into a campaign should be rewarded. Be mindful of your EPC, but also don‘t forget other elements of the offer for best results.

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