Category: Affiliate marketing guides
Landing pages are the defining element of digital marketing. They are a key tool for any campaign, and an affiliate’s success largely depends on the quality of their landing pages. Here’s what you need to know about creating a landing page.
Landing pages are pages on affiliates’ sites, dedicated solely to digital marketing and advertising. Their primary purpose is to get visitors to take action. Thus, they are usually different than the rest of the site, visually and content-wise as well.
Because of their purpose, landing pages usually lack any element that may cause a distraction to the visitors. These elements include navigation, headers, footers, and sidebars. It is not uncommon for landing pages to have a very different design and look than the rest of the website. The only options visitors have when they are on a landing page is either to complete the desired conversion or exit that page.
Landing pages can be divided into two distinct types by their goals. Firstly, there are click-through landing pages, that give visitors the option to click a button or a link. The copy on this type of landing page should showcase the benefits of purchasing a product or service. Secondly, there are lead generation landing pages, which ask visitors to fill out a form. Since more and more people are not keen on sharing their personal information, these pages should offer an incentive to do so.
Affie understands the importance of landing pages. As their only purpose is to make visitors take action, a well-made and landing page with convincing copy is sure to increase conversion rates. Some of the benefits landing pages can bring include
As it was mentioned, landing pages serve a different purpose from the rest of your site, and thus, can look differently. Since you’re trying to convince your audience to take any action, the page can and should have a distinct look compared to the rest of the site. If the rest of the pages are made to be enticing to the general audience, the landing pages should cater to your ideal visitor – the one who is ready to complete an action, and just needs a little encouragement. This means using long-tail keywords, writing a call-to-action that’s impossible to ignore, and incorporating enticing visual content that shows your products or services in the best light, and thus, difficult to resist. Don’t forget – less is more when it comes to landing pages. It is better to have a short and convincing copy than to go into details.
The short answer to this question is – yes. You want your brand to be recognizable, and give it an air of legitimacy. Additionally, you need your landing page to be live, functional, and as fast as you can afford it to be.
When it comes to domains, they are one of the key components for brand consistency. Your audience will be more convinced about your brand if it has a custom, recognizable domain, especially if you’re a main or only field of work is based online. Your audience will be more enticed to click your exclusive offers if they can see you’re being consistent throughout your online presence.
Some webmasters choose to separate their landing pages from the rest of their site by domain while creating a landing page. This can raise some issues with less-trusting visitors, and it lessens the consistency you’re trying to show in order to build brand presence.
Hosting, on the other hand, makes your site available to the public. To put it differently – you can’t get any visitors to a site that isn’t live. Thus, it is important to choose a hosting provider that will make sure your site has exceptional uptime.
Some other questions you should ask while looking for a host are:
Do they offer backup and recovery? Unfortunately, malware and hacking are problems with many affiliates. Making sure your site will stay intact after an attack should be a priority while you’re creating a landing page.
Can you scale up with this particular host? Most affiliates look for the most affordable hosting option when they’re only starting their business. As the volume of your visitors grows, you want to make sure you have the option to scale up to a plan that suits your needs.
Do they have quality customer support? If some problem occurs with your hosting, can you rely on their customer support to fix things smoothly and quickly? Most people don’t want to think about potential problems, but it is crucial to do so.
Now, let’s state some facts – being an affiliate can get frustrating when you’re faced with an ever-elusive audience. Many site visitors fill their carts and leave them without actually buying anything. Some, on the other hand, won’t even give your site a fighting chance. Many affiliates face the problem of high bounce rates – the percentage of users who only enter a site and leave it immediately. This problem, in many cases, comes from the site taking too long to load. Hence, using a CDN is a great way to reduce the bounce rate. This is especially relevant to sites with a big number of visitors coming in from a variety of places.
Don’t get us wrong – a CDN can have a lower performance rate than using local servers. If you are situated in the same continent as most (if not all) of your audience, of course, your site will load faster if the connection doesn’t go through multiple servers on the other side of the world. However, if you are running a global campaign in different GEOs, a CDN can save you. It will prevent a single server from getting overwhelmed by a large number of visits, and divide those visits between multiple servers, so each can serve users from their general area.