Affiliate marketing strategy that will help you grow your brand

Published: March 31, 2020

Category: Affiliate marketing guides

Starting a company was one thing. However, building your brand is a completely different one. Marketing, gaining reputation and reaching new clients (and maybe even more importantly – ones that will come back) – these are all things that you’ll have to do in order to boost your sales and increase your profits. And we all know that doing these things, and getting the right result afterward – is everything but simple. On the other hand, making the smart moves and investing your time, energy and money into the right thing can help you reach your goals in no time. But, what are these smart moves? There are many of them. However, the one that we will discuss in today’s article is – affiliate marketing. Because having the right affiliate marketing strategy in place is something that could help you reach more clients, boost your sales and finally – lead you to expanding your company.

Why is a solid affiliate marketing strategy so important?

Using digital marketing to your advantage is an easy way to reach more potential buyers, spread the word about your brand and make more sales. It is as simple as that. And that is one of the main reasons you should really consider using different marketing tactics to your advantage. Trust us – there are many of them. From PPC (Pay Per Click) and SEO (Search Engine Optimization) advertising to our final destination – affiliate marketing.

Affiliate marketing strategy that will help you grow your brand start with you making a strategy like this one.
It all starts by making a solid strategy.

Affiliate marketing pros

Why is affiliate marketing every e-commerce’s best friend? And why should you opt for such an option? The answer to these two questions is quite simple. Finding an audience, marketing your brand, researching different tactics and testing them – all these things take time, money and energy. And the results aren’t always guaranteed. Even if you hire the best experts on the market, you can never really know what will happen at the end of your campaign. And remember  – all of these campaigns need to be paid for. Opting for a solid affiliate marketing strategy is a safer option. And a rather simple one.

How it all works?

Affiliate marketing is a terrific tactic for modern e-commerce sellers. Why? Because it won’t be you who has to do all the heavy lifting. Your publishers will do that for you. All you have to do is to create your affiliate marketing strategy, find an affiliate marketing network and get in touch with the right publishers.

Google Analytics Dashboard.
Everything is much easier with the right team by your side.

What is the most important aspect of every affiliate marketing strategy?

We have all seen TV commercials. Billboards. Newspaper ads. However, marketing through influencers on the internet – it seems like there is nothing like it nowadays. Why? The answer to this question is rather simple. Influencers have a reputation, their audience trusts them, and above all else – they are not paid actors or models. They are real people. And it doesn’t really matter if your publisher is an Instagram, Facebook or Youtube influencer – their audience wants to use the same products and services as they are. They want a review. And above else – a trustworthy one. Just think about the things you are buying on a daily basis – you will always opt for the products that you already know are worth your money and time. Yes, you will pick something new now and there, but most of the products in your house are the ones that are already checked out. Not on TV. Not in an ad or on a billboard. By you or someone you trust.

Spend your money wisely

Creating a solid affiliate marketing strategy is simple. However, it will take some time and effort.

  1. Define your product.
  2. Think about your target audience and their needs.
  3. Sign up for an affiliate marketing network.
  4. Start working with publishers that fit your niche.
  5. Pay your publishers through the network after the sales take place.

Define your product

Let’s make an example. Let’s say you are trying to sell a lip balm. What makes it stand out on the market? Its ingredients? Its design? Does it smell better than the other ones? Or is it its price? Think about the benefits your clients will get after purchasing your product and start with that. And remember – you need to present your product to publishers as well. Not every publisher accepts every product. So, work on your presentation.

Think about your target audience and their needs

Who is your audience? If you are trying to sell a lip balm that we have mentioned above, you are probably trying to reach as many females as possible. Selling a lip balm that has the best package, is really ”instagramable” and its design is what makes it stand out the most means that you’ll want to target the younger population. That means that your publisher should be someone who already promotes similar content. A Youtuber that talks about fashion, an Instagram page that promotes beauty products and similar.

Online marketing dashboard.
Who is your target audience?

If your lip balm doesn’t stand out because of its color, package or design, but is 100 percent organic, vegan and rich in vitamins – your target audience could be completely different. You will need a publisher that uploads content related to organic cosmetics, a healthy lifestyle and similar.

Sign up for an affiliate marketing network

Affiliate marketing networks are your best way in – at least when it comes to finding the right publisher. Not every publisher is the right fit for your brand, and being a part of a network will help you reach more advertising professionals, and by doing so – allow you to pick the best one for the job.

Start working with publishers that fit your niche

We cannot stress enough about the importance of choosing the right people for this job. That is if you are trying to build your brand’s reputation, not only your profits. Your product needs to look natural on your publisher’s platform. If it looks spammy, the chances are – your publisher’s audience won’t buy it. And not only as in – physically buy your product. They won’t believe it. And that is something that could damage your reputation long-term.

Also, this is the part when step one comes into play. Talk to your publishers. About your brand, your product and the things that you’d like to be said about them.

Pay your publishers through the network after the sales take place

One of the best aspects of every affiliate marketing strategy is that you’ll be able to measure results, plan your budget and really get what you have paid for. Publishers get paid their commission after somebody makes a purchase, not before. The same goes for online services, such as driving traffic to your website (some advertisers pay publishers for simply promoting their product by placing a link on their platform after the final user clicks on it). However, whatever you do – you will always have a way and all means necessary to track your sales, your publisher’s work, your finances, and traffic. Sounds tempting enough? Give it a try today!

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