5 Simple tips to increase your landing page conversion rate

Published: April 6, 2020

Category: Affiliate marketing guides

Selling a product online sounds great. And above all else – rather simple. But, is it really? The answer is quite straightforward – no. Selling a product online can be just as hard as selling it in a store. On the other hand, marketing your product online comes with many benefits. You can test, change, test again, fail once or twice – but in the end, you will find a formula that works both for you and your clients. When it comes to face-to-face sales, things can get much more complicated. Let’s take choosing the wrong location for your store as an example. Of course, you can fix almost any mistake. But, the way it affects your brand reputation, ROI, and sales – these outcomes are hard to predict. That is precisely why most brand owners and managers opt for affiliate marketing. It is simple, doesn’t require large upfront investments, and your strategy can be changed at any point. That leads us to ways to increase your landing page conversion rate. Things won’t work out the way you want them to each time. However, you are in luck because you can always fix the problem. And in no time. So, let’s dive in!

Increase your landing page conversion rate by creating the right strategy

Landing page conversion rates depend on many factors. Some of them are:

  • The type of offer you are making.
  • Type and quality of the traffic your page is getting.
  • UI/UX design.
  • Your CTA (call to action buttons).
  • The content on the page, as well as the content describing your product.
  • Your brand’s reputation and popularity.

Understanding and combining all these things into one landing page doesn’t sound easy and can be even trickier once you try to actually do it. Making the right offer, to the right people, retaining their attention, making them trust you and finally making the sale – it will take some time. However, the more you test your pages, and the more you get to know each of these aspects and even more importantly your product’s end users, the better chance at making the sales you’ll end up having.

Landing page graph.
Your landing page needs to be easy to use.

What can you do in order to increase your landing page conversion rate?

The best thing you can do once you notice that your page isn’t quite working is to make some changes, test them, make some additional changes and test them again. After a while, you will get a grip on this whole process. On the other hand, there are some things that will come in handy, and you should definitely know about them. So, let’s see what hacks you can use in order to make your landing page work for you:

Keep your visitor’s attention

Getting your audience to your landing page was everything but easy. And since you had to work hard for it, you better seize the chance once you get it. Keep your visitor’s attention at all costs. Many businesses make the same mistake – making many offers on one page. That might work for you. but if you notice that things aren’t happening the way you wanted them to – this might be your problem. People can easily get overwhelmed by too much information or too many offers. Keep your content clear, concise and easy to understand.

Make your point

Having a lot of content is a good idea for your blog, however, when it comes to creating content for your landing page – quality is much more important than quantity. Your time to capture your visitor’s attention and to present your product is very limited, and you will want to do everything that is in your power to keep them from leaving your LP. What is the best way to do it? Besides creating descriptive, short and clear content about your product, creating great, eye-catching, headlines is a great idea. Make your point and sell your product.

Use the right images

And use them smartly. Stock images… Well, let’s just say that in this case, (and without a great designer on your team) cheap (or even free) things won’t help you much. We live in a world of visuals. Your potential clients are used to seeing only the best. And stock photos that don’t really fit your content, your brand’s story, and most importantly, your product won’t be enough to make someone buy your product or service. You will need to use the right images. The ones that capture attention, showcase your product’s quality and your brand’s story. It is all about that first impression. And you will want to make the right one.

Landing page statistics graph.
Every single detail matters.

CTA, CTA, CTA

Having one small CTA button won’t be enough if you are trying to increase your landing page conversion rate. You will have to do more. And by more we mean – more CTA buttons. And visible ones. That button needs to be designed in a way that will actually Call your potential customer To Action.

  • Color
  • Size
  • Message

It needs to be attention capturing – so make sure you pick the right color and size of it. Also, the message you are sending shouldn’t be too aggressive. Try to insert a sense of importance or need for a particular product to increase your landing page conversion rate.

Highlight the value proposition

Offer something that nobody else does. Get out of your comfort zone. Think about your clients and their needs. Offering something great doesn’t always need to be something that you’ll have to invest large amounts of money into. It needs to be unique.

Landing page example graph.
Make your landing page visible.

In the end, and if you combine all these tips – you will increase your landing page conversion rate in no time. Good luck!

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